Listing videos: turn your listing photos into a video

Open Listing videos in the menu (under Ads), or type /listing in the chat with the photos attached.

The quickest start: open Real estate in the menu and paste the link to the listing page in the box at the top (it is also at the top of the maker) and press Fill it in. It is free. VidRocket reads the page and fills in the address, price, beds, baths, square feet, lot, status and highlights, and brings in up to 15 of the listing's photos in the page's order. Check every field and photo before you press Make, the same as anything you type.

Which links work. Your brokerage's listing page and your IDX website work best, because they publish the listing in a standard format. Zillow, Redfin, Realtor.com, Homes.com and Trulia don't let other apps read their listings, so from those only the address is taken from the link itself. Paste the same listing from your brokerage's site instead, or add the photos yourself.

You can also send the link in the chat: "make a listing video from https://…" opens the maker with the listing already filled in.

Use only listings and photos you have the right to use this way (see the Real Estate Tools Terms below).

1. The photos. Your MLS photos, 3 to 15, in the order the tour should go. The first one opens the video.
2. Animate it. Star one or two photos (the front of the home works best). Each starred photo becomes a real camera move made by AI, a slow drone push or a walk into the room. The other photos get a slow push or pan, at no extra cost.
3. Touch-ups (optional). Virtual twilight, a blue sky, golden hour light, or virtual staging of an empty room. Every touched-up photo is labelled Digitally enhanced or Virtually staged on screen, because most MLSs and state rules require it. Nothing changes the house itself.
4. The listing. Just listed, open house (with the time), new price, coming soon, under contract or sold; the address; the price, beds, baths, square feet and lot; and what makes it special, in your words.
5. Your end card. Your name, brokerage, phone, website or handle, and license number, plus a logo or headshot. It is saved in your browser for your next listing.
6. Turn comments into showings (optional). A keyword such as TOUR and your listing link. The video ends on "Comment TOUR for the details", the voiceover asks for it, and the caption says it too.
7. The video. 15, 30 or 45 seconds, a voice (or none) and a music mood.
8. The look. How the photos fill a vertical video: Full screen · pan across (the default — each photo fills the screen and the camera slides across it, so the whole room is shown, the way most agents' Reels look), Full screen · crop (the middle of each photo, best when you shot them vertical), or Whole photo (each photo whole over a soft blurred copy). Then the font (Modern, Luxury, Bold or Classic) and the colour of the "Just listed" banner. Your look is remembered for your next listing.

The button shows the whole price before you press it. Anything that fails is refunded.

Facebook has no way for an app to put a home on Marketplace, and since 2023 Marketplace takes homes only from a personal profile, not a business page. So VidRocket gets it ready and you post it yourself, which takes about two minutes. Under a finished video, open Also list it on Facebook Marketplace:

1. Save the photos (a zip on a computer, straight to Photos on a phone). These are your originals in the video's order. Touched-up photos are left out, because a staged or enhanced photo has to say so and Marketplace has no place for the label.
2. Open Marketplace from your personal profile and choose the listing type for a home for sale.
3. Paste each field with its Copy button: title, price, bedrooms, bathrooms, square feet, address and a description that ends with how to reach you and your license.

Buyers message you on Messenger. Keep the description about the home, not who should live there (Fair Housing).

Not ready to use a real listing yet? Press Use the sample home: nine photos of a made-up five-acre listing (AI-made photos, invented address) load with the price, the facts and the TOUR keyword filled in, the aerial set to animate and the empty room set to be staged. Add your name for the end card and press Make to see what your listings will look like. The sample photos are copied into your library, so a second try reuses them. Making the video is priced like any listing video, and the price is on the button.

Everything here is in the VidRocket iPhone app too: tap Real estate under All tools on Home, the Listing Video tile in Create, or type /listing in the chat. Pick the listing photos straight from your camera roll, save the finished video to Photos, post it, and set up the auto-DM from the same screen. A video started on your phone finishes on the website and the other way round.

It looks at your photos and writes a short hook for the opening, a label for each room, a voiceover in your voice as the agent, and the caption for your post. It only uses the facts you typed and what the photos show, and it describes the home, never who should live there (Fair Housing).

• Post it walks you through it: first the auto-DM for your keyword (it shows when it is already on), then Post or schedule to Instagram Reels, Facebook, TikTok, YouTube Shorts or X, now or at a time you pick. Instagram and Facebook start ticked when they are connected.
• The caption is ready: the writer's words, then "Comment TOUR…" and your name, brokerage and license, with the hashtags last.
• Download mp4 (or Save to photos on the iPhone) to post it yourself.
• Push to Meta Ads puts it into your ad account, paused until you turn it on.
• Open in the editor to change any word, the order or the timing, then render again.
• Make a photo carousel of it too builds a free Instagram carousel from the same photos and facts.
• Set up the auto-DM (when you typed a keyword) sends the listing link to everyone who comments that word, then asks for their number to book a showing.

You can close the tab while it is made. It keeps going and lands on the Listing videos page and in Exports.

The Posts for your page tab (Real estate in the menu) has ready-made post ideas for agents: market updates with this month's real numbers for your area (each card cites its source), buyer tips, seller tips, mortgage explainers, posts about your town, and posts about you. Type your area once, then make any idea as a carousel (researched and built for you), an explainer video (opens in the chat, where you pick the style and see the plan before anything is spent) or words over a clip. Every carousel's caption ends with your name, brokerage and license number from your end card. To post one every weekday without doing it yourself, set up a realtor posting agent from the same tab.

The same tab has three ready auto-DM set-ups: TOUR (the listing link, then a request for their number to book a showing), VALUE (a home value estimate, asking for their email and number) and GUIDE (a first-time buyer guide, asking for their email). Each opens Auto-DM filled in; connect your Instagram account, check the messages and save. Every number and email someone gives you lands in Auto-DM's Contacts. Auto-DM is free for up to 100 people a month.

• A posting agent makes a market update or a buyer or seller tip every weekday and posts it after your OK (or by itself, if you switch that on).
• The weekly marketer plans the week every Monday: three post ideas from what is happening in your area, written ready to make. It never posts.
• Ask an agent now hands one week of posts for your area to an agent in the chat, which asks before posting anything.

The weekly marketer and asking an agent are on paid plans.

Pick where you are licensed under your end card. VidRocket then checks every listing video, area guide and comparison for what that state or province asks of real estate ads: your brokerage's name everywhere, and in California your DRE number on every post. In California a virtually staged or enhanced photo also gets a caption line saying so, with your listing link for the originals (AB 723). Your own words are checked for Fair Housing phrases ("perfect for families", "safe neighborhood") before anything is made, and anything the writer produces is checked again. This is guidance, not legal advice; check with your board or brokerage.

Before your first listing video, comparison or area guide, VidRocket asks you to agree to the Real Estate Tools Terms, once. They say plainly what is already true: you are the advertiser, so you check every fact, label and caption before it goes out; you follow your licensing rules, brokerage, MLS and Fair Housing; you have the rights to the photos and listings you use; staged and enhanced photos stay labelled; area guides use representative footage; and the leads you collect are yours to handle lawfully. VidRocket's checks are reminders, not legal advice.

When you push a listing video to Meta Ads into a new campaign, VidRocket declares the campaign a Housing ad, as Meta requires for real estate. If you add it to a campaign you already have, make sure that campaign is declared Housing in Ads Manager.

Record a short intro ("Hi, I'm Jordan with Coastal Realty, let me show you this one") and an outro once, under your end card. They open and close every listing video, area guide and comparison you make after that. Up to 8 seconds of each is used.

The script writes three opening lines, each about one photo. The video opens on the photo its line names. When the video is ready, pick another line to lay it out again on that photo; it is charged as a render.

Under a finished video, make the other formats in one tap: a 15-second reel, a 45-second luxury cut, a square version for the feed and Facebook, a photo carousel and a single listing graphic. They are laid out from the same photos, clips and voice, so nothing is made again; each video is charged as a render when you render it.

On the What $X gets you tab, pick two to five of your finished listing videos. They become one reel with the price big on each home, titled "What $1.3M gets you in Fallbrook" or "3 homes, 3 prices in Fallbrook" (you can change it). Only use listings you are allowed to advertise.

On the Area guides tab, type an address or a neighborhood. VidRocket finds the places locals love on the web (coffee, food, trails, a market) and makes "5 places locals love in …" with your card at the end. Each spot is shown on stock footage of its kind, labelled "Representative footage" on screen. Check the places before you post, and swap in your own clips in the editor if you have them.