Ad copy, variations and hooks
Write the Meta and TikTok text fields from the script, and spin the same ad into new angles and opening lines.
The Copy step writes the fields Ads Manager asks for: primary text (short and long), headlines, descriptions, a CTA from the platform's list, and first lines. Each variant is tagged with its angle and the awareness stage it speaks to, and character counts are checked. Copy all gives the block to paste; a CSV covers every ad.
+ New ad in the ads bar offers three moves: another opening line (a hook, 1 credit each), a new angle (a fresh script from a different promise, 3 credits), or a duplicate of the current ad. Every script × hook is an ad with its own tab.
A one-shot or a scene cannot swap only its first line, so a new hook films the whole take again. The step tells you how many takes that is.
Film the body once and vary the opening: the first line decides whether anyone watches, and it is the cheapest thing to test.