@ralphaelrusso's best cooking & recipes videos: hooks and why they went viral

@ralphaelrusso (Ralph Russo) on tiktok · 2.2K followers · median 99K views · best 115K

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“Did you know if you drop a block of cream cheese into hot broth,”

It stacks the 'Did you know if you...' conditional recipe formula with the immediate, slightly polarizing visual of dropping an entire block of cream cheese into clear broth at 1.1 seconds, withholding the name of the dish until 14 seconds in.

115K views · 52× followers · TikTok · @ralphaelrusso · Cooking & recipes

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“Did you know that if you blend one can of drained chickpeas”

Starts mid-action pouring chickpeas into a blender while opening a single conditional 'Did you know that if you blend...' sentence that withholds the name of the finished dish, forcing viewers to keep watching to see what chickpeas and peanut butter become.

82K views · 37× followers · TikTok · @ralphaelrusso · Cooking & recipes

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